From the first-class automotive showrooms selling Ferraris, to the upper-market ice cream Haagen-Dazs, it seems that Adiguna Soetowo’s and Soetikno Soedarjo’s Mugi Rekso Abadi (MRA Group) of is all about the business of high-end lifestyle products and services. The Indonesian Haagen-Dazs started its first operation in 1995, soon after PT. Rahayu Arumdhani International, the subsidiary of the MRA Group, was granted the franchise license of Haagen-Dazs. Ever since, PT Rahayu Arumdhani International has become one of the long-term premium ice cream players in Indonesia.  To subscribe please click here