Digital economy is often defined by unicorns and venture capital. Names like Gojek, Tokopedia and Traveloka dominate the narrative of innovation, backed by billions of dollars from global investors. Yet a new generation of platforms is emerging outside this familiar ecosystem. One of the most notable examples is Mova, a cashback and affiliate platform that recently reported around 350,000 monthly users and announced plans to expand into other ASEAN markets. To subscribe please click here