There has recently been a surge in online discussion about Whip Pink, a nitrous oxide product, following the death of an internet celebrity. While nitrous oxide is legal due to its legitimate culinary and medical uses, its recreational consumption is an open secret. The issue is that Indonesia has yet to set clear rules on the non-medical use of nitrous oxide, possibly creating a space for regulatory arbitrage to flourish. Whip Pink may not just be a viral product–it could mark the beginning of a new, unsupervised business trend enabled by government inaction. To subscribe please click here
