In a bold response, Ubisoft last week unveiled a sweeping internal reorganization: the launch of “Creative Houses.” This new model groups Ubisoft’s vast portfolio into five genre-focused entities—Action-Adventure, Shooter, Platform & Family, Mobile, and Technology & Online Services. Each “House” is led by a specialist with full creative and business authority. The goal is simple yet ambitious: to eliminate bottlenecks, foster genre-specific excellence, and accelerate decision-making in an industry where delays can be fatal. To subscribe please click here

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