When the government issued Trade Minister Regulation (Permendag) No. 19/2026 on electronic commerce (PMSE), the stated objective sounded difficult to oppose: give greater visibility to local products, strengthen consumer protection, improve transparency and ensure digital platforms support domestic businesses. The regulation even extends beyond traditional marketplaces to ride-hailing and online travel agency (OTA) platforms, recognizing their growing role in facilitating commerce. To subscribe please click here
