Sariaatmadja Family (Emtek Group) closed down marketplace services at bukalapak.com (BUKA) early this year. Riady Family (Lippo Group) closed down mataharimall.com seven years earlier. Tokopedia was initially acquired by Gojek, but then ByteDance (parent of TikTok) took over the e-commerce platform early last year. Hartono Family, the richest in the country, remains in the business through Blibli, trying to survive competition from TikTok and Shopee. At what cost? To subscribe please click here

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