When TikTok announced plans to raise its creator revenue share to as much as 90 percent in select markets, it caught global attention. Yet in Indonesia—the platform’s second-largest user base after the United States—this policy has not been implemented. The absence of formal rollout has not stopped speculation, however. For millions of local creators, brands, and regulators, the mere prospect of such a change already hints at a possible transformation of the country’s digital economy. To subscribe please click here
