Social media—be it in the form of blog, microblog, or social network—has become one of the channels for consumers to express their opinion about companies, products, and services. Some companies take consumer’s opinion well, they use them as lessons for improving service quality. Others take social media complaints as defamation. On Saturday (May 23), we managed to talk to Budi Gunadi Sadikin, the chief executive officer of PT Bank Mandiri Tbk (IDX:BMRI), to understand what he thinks about the social media phenomenon, and how his company responds to them.To subscribe please click here
