The growth of convenience stores in this country is nothing short of spectacular. According to a report from the United States Department of Agriculture released in 2012, the number of convenience stores outlet in Indonesia has grown from 522 outlets in 1999 to 10,039 outlets in 2009. Furthermore, the Nielsen Retail Establishment survey released in 2010 showed that the growth of convenience stores jumped up to 42 percent from 2009 to 2010. This is the first installment of our series exploring the convenience stores phenomenon.
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