Warung Pintar, a micro retail technology startup firm, today announced the acquisition of Bizzy Digital, an integrated logistics and distribution supply chain B2B platform, for US$45 million. The deal combined 600 brands and serve 230,000 retailers in 65 cities across Indonesia and support nationwide networks of distributors.
Both companies share a synonymous mission in transforming traditional retailers and improving efficiencies along the fragmented supply-chain in Indonesia, but approach the problem from two distinctive angles. Founded in 2017, Warung Pintar solves the day-to-day problems faced by micro-merchants around Indonesia by leveraging technology.
Micro-merchants, known as “warungs” are a big part of Indonesia’ economy, contributing to 70% of the total retail transactions in the country. Its remarkable growth in the middle of pandemic is the result of its prudent approach in avoiding excessive cost and its laser focus in creating better products for its users.
