A group of civil society organizations comprised of, among others, EcoNusa, Madani, HuMa, and WALHI—the heavyweights in environmental affairs—banded together and launched a digital campaign dubbed Golongan Hutan (Golhut). The campaign is aimed at millennials with the goal of getting them to engage with aspiring lawmakers, asking and demanding clarity on forestry policies. Everything from the tone of their content to their graphical representation demonstrates their clear intention to speak to the younger generations. It’s a well-conceived campaign in terms of production, but does it have any real potential of influencing political discourse?
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