The Fit Company, a holding company that focuses on active and healthy lifestyle products in Indonesia, had secured an undisclosed amount of seed funding from East Ventures.
Indonesia has big potential through its young consumer population – close to 60% is below 30 years old, and they increasingly spend on discretionary items.
The startup has five business lines consisting of Kredoaum (Fitness tech distributor), 20Fit (MicroGym), Fitstop (Gym), Fit Lokal (healthy food), and Fitmee (Healthy Instant Noodles made from konjac).
Its first started in 2014 by Budiman, Prianka Bukit, dan Bambang Bukit when they created Kredoaum (Fitness Tech Distributor) and 20Fit (MicroGym) to tackle the issue of daily physical exercise. They found the huge need for a more efficient and personalized training method for urbanites.
To this day, 20Fit has 16 studios spread across various areas in Greater Jakarta. To date, Fit Lokal has 3 restaurant branches within one year of operation. While Fitmee has a monthly sales growth of 20 percent. In 2018, The Fit Company began to expand its wings to conventional gyms by opening Fitstop as an option for those who prefer conventional gyms.
