Businesses are being built around the healthy lifestyle. There are new organic food and beverage shops/restaurants, yoga centers, fitness events, and fitness centers. Fitness centers are nothing novel. But more and more of them are popping up at shopping centers in big cities in Indonesia. Most of them are part of national or international fitness center chains.This phenomenon picked our interest. Some of the well-known fitness center brands in Indonesia Gold’s Gym, Fitness First, Jatomi Fitness and also Celebrity Fitness. Today’s we’ll look into the first two.To subscribe please click here