Behind the success of Mobile Legends and the dominance of gaming content on TikTok lies a powerful common denominator: ByteDance. The Chinese tech giant is not only the owner of TikTok but also the parent company of Moonton, the developer behind the immensely popular game Mobile Legends: Bang Bang (MLBB). ByteDance’s acquisition of Moonton in 2021 marked a strategic expansion beyond social media into gaming and interactive entertainment—two sectors with immense growth potential in Southeast Asia, particularly Indonesia. To subscribe please click here
