Kapal Api Heats Up the Bottled Water Market

The bottled water industry in Indonesia is a highly competitive market dominated by major brands such as Aqua (Danone), Le Minerale (Mayora), Cleo (Tanobel), and Ades (Coca-Cola Amatil). Amid this intense competition, PT Wahana Pronatural,Tbk (WAPO)-a listed company that linked to families controlling Kapal Api Group- has launched Air Alam, a new bottled water brand poised to shake up the market.