Unilever Indonesia expanded the presence of their Wall’s Ice Cream brand in 1992 by establishing a factory in Cikarang, West Java. The factory produced their popular Conello ice cream cone and Paddle Pop ice cream stick for the Indonesian consumers. The Anglo-Dutch ice cream products soon won the heart of Indonesians and grew fast in popularity.
PT Unilever Indonesia Tbk markets Wall’s ice cream products through small bicycle vendors, grocery stores, modern mini markets as well as supermarkets. This seems to be Unilever’s strategy to bring walls to various types of segments.To subscribe please click here