Leading global information and measurement company Nielsen reported that corporates’ spending for advertisement on televisions rose 14% in 2016 to Rp134.8 trillion, from Rp118 trillion in 2015, reflecting a return of market trust/confidence. The economy slowed down in 2014-2015, but it was recovering in 2016. Nielsen also sees accelerating economic growth (hence boosting people’s purchasing power) and relatively low inflation (3.02% y/y in December 2016) as the right context for rising consumer spending in Indonesia, Southeast Asia’s largest economy.To subscribe please click here
