Member.id, a loyalty service provider, marketing and technology firm, has secured Series A funding with total amount of US$1.1 million led by East Ventures joined with travel apps, Traveloka. The investment aims to scale up its content creation capabilities to further accelerate its mission in changing the loyalty landscape in Indonesia.
The digital firm also announced its expansion into the creator economy with the addition of Travel Secrets, a travel content platform spearheaded by Marianne Rumantir and Luna Maya, as a part of the company. With the new sercvice brought into the mix, the startup established a new content production division called TS Media.
The conception of TS Media will allow brands and companies to tap into Indonesia’ booming creator economy with clarity, equipping them with technology and expertise provided by Member.id. Traveloka Group’ president, Caesar Indra, stated, “Member.id’ unique content driven strategy can open a new door of opportunity to Traveloka users and our travel and lifestyle business partners.”