A global consumer producer (NASDAQ: MDLZ), Mondelez International Inc., has inaugurated a cocoa research center in Pasuruan, East Java, with an investment of around US$13 million. Its the 12th research center developed by the company around the world.
“Cocoa is the main ingredient for chocolate whose demand continues to increase. Mondelez International is determined to meet consumer demand,” said Maurizio Brusadelli, EVP and President of Asia, Middle East and Africa at Mondelez International in an official statement, released last week.
He continued, Indonesia was chosen because it is one of the largest cocoa producing countries in the world and have grown rapidly in the last 30 years. So far, the sluggishness of the manufacturing industry has not hampered its Indonesian unit and plans to continue to launches new products or variants to the market.
The three products that Indonesians needs are snacks that are rich in vitamins (60%), low in sugar (57%), and fresh (56%). Mondelez Indonesia also plans to work on traditional market segments. He noted that currently 60% of biscuit consumption is made through purchases in traditional markets.