Indonesia’s largest clothing rental platform, Style Theory, raised fund series B of US$15 million from several investors which led by SoftBank Ventures Asia and supported by Alpha JWC Ventures and The Paradise. The funding will be used to continue Style Theory expansion on a regional scale. It will also be spent to increase platform technology quality and enlarge Style Theory’s inventory list.

Managing Director SoftBank Ventures Asia Sean Lee said they injected the fund in thought Style Theory’s arising in sharing economy industry. The start-up also influenced the way of dressing people in Southeast Asia.