Indonesian startup that empowers vegetable sales, Kedai Sayur, has closed a US$4 million new round of funding. The round was led by East Ventures – Southeast Asian most active venture firm – with participation from Indonesia’s SMDV, Triputra Group, and Multi Persada.

The fresh fund will accelerate the company to onboard more vegetable hawkers and retailers to be their partner, locally called Mitra Sayur, further extend their networks of sources and suppliers, as well as to develop its technology.

To date, the company provides more than 300 products in their distribution center and all is accessible for the Mitra Sayur that joined Kedai Sayur through its mobile apps.