An Indonesian startup that empowers vegetable sales, Kedai Sayur, had secured US$1.3 million of seed funding led by the global investment company, East Ventures. The investment will accelerate the company’ mission to onboard more vegetable hawkers as its partner.
East Ventures’ Co-Founder and Managing Partner Willson Cuaca, said Kedai Sayur is in line with the company’s two hypotheses as venture capital. He stated: “Traditional vegetable vendors are local wisdom that has been around for a long time. We want to maintain the culture through a touch of technology.”
Meanwhile, Chief Executive Kedai Sayur Adrian Hernanto revealed that through his extensive network and use of technology, he believed he could empower the market for fresh produce and prove that the economic population of any level, including mobile vegetable traders.
“Kedai Sayur also provides financing programs for partners who have limited capital to buy vehicles,” he said in an official statement.
Established at the end of 2018, Kedai Sayur has a mission to provide the best quality vegetable vendors and fresh commodity prices for their sales products.
