In Jakarta, Indonesia, China’s largest dairy enterprise, Yili Group, held a product launch event on October 23 and announced in high profile its entrance into the local market.
Just like masses of other Chinese enterprises that aim at global markets, Yili Group fully anticipated to enter into Indonesia, not only because of its huge market potential, but also because of the critical position Indonesia plays in leading to the enormous South Pacific and Indian Ocean.
The Chinese food industry, represented by Yili Group, appears to have started opening up a big maritime navigation era for expansion into overseas markets.
In the Chinese dairy industry, Yili Group is the earliest public listed company. By 2017, its market capitalization had almost approached 30 billion US dollars, and its share has become an index among A-shares. Yili Group can be definitely viewed as a giant. At present, Yili Group maintains the undisputable position of No. 1 in Asia and is also one of the Top 10 Dairy Companies in the world.
This Group has registered a wholly owned subsidiary in Indonesia, Green Asian Food Indonesia Co., Ltd, which has already launched 11 ice cream products in the local market. By the end of this year, Yili products will cover more than 20 cities in Indonesia, and then will gradually expand to other Southeast Asian countries.
