Prospect of digital business in Indonesia should be good with government support, such as regulation for fintech, logistic support in e-commerce roadmap, and regulation on investment in startup.
But challenges remain. Indistributed infrastructure for example, as internet access mostly concentrated in the capital and provincial capitals. Indonesia is still cash society (almost 70% of consumer transaction is paid by cash). Major unbanked population as only 20% has bank account and 11% owns credit/debit card. High preference for offline transaction (38.4% afraid of online fraud, 32.7% prefer offline shopping experience.
Let see whether popular e-commerce startups in Indonesia, Tokopedia and Bukalapak, will utilize capital market as sources for funding in catching up gains from growing digital business in the country.