Indonesian beauty e-commerce and social platform Sociolla, has announced that it is closing a major funding of US$12 million, led by EV Growth. Participating in the round as well are istyle Inc. and one major institutional investor from Singapore.

The company said that these funds will be used partly to develop their technology team for its newest platform, SOCO​. Focusing on the user experience, the platform will integrate Sociolla and Beauty Journal to meet the women’s needs with a more optimal, relevant and personalized experience.

Founded in 2015 by John Rasjid, Christopher Madiam, and Chrisanti Indiana, Sociolla focused on e-commerce business in Indonesia offering a range of authentic legal-certified beauty products, from makeup, skin care, hair care, tools to fragrance.