Local authorities in West Sumatra have closed opportunities for modern national convenience stores – such as Indomaret and Alfamart – to enter the province in an attempt to protect the local (small and mid-sized) retailers. West Sumatra is a province that is known for its beautiful countryside and Minangkabau culture. Also on the regional level there exists protectionism in Indonesia. This year local authorities target to open 300 new Minang Mart outlets across West Sumatra.