Over the past five years the herbal cosmetics market in Indonesia has expanded rapidly. Sholihin Sofyan, Chairman of the Indonesian Cosmetic Producers Association (PPA Kosmetika), said the Indonesian people are becoming increasingly aware of the importance of non-chemical basic materials inside cosmetic products. Growth of herbal cosmetics production in Indonesia was recorded at more than 30% year-on-year (y/y) in 2016, reflecting sharply rising demand for these products.