Hadi Kuncoro, the former vice president at Rocket Internet Gmbh, talked about logistics and operations management role in the e-commerce industry. Hadi sees e-commerce as mainly a supply chain business model, using the internet as a medium. The success of e-commerce highly depends on logistics and operations. It is, however, unfortunate that both subject matters are not the most enticing topics of discussion. Practitioners are still fixated with marketing.
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